Radio

Currently, radio is the primary vehicle to market country music. In today’s rapidly evolving and increasingly fragmented media environment, record companies must look for other methods of marketing music. While it is important to maintain radio promotions, it is also important for an artist/ record label to look toward new ways of reaching an audience. After the days of “Achy Breaky Heart” and “Boot Scootin’ Boogie,” country dance halls and nightclubs have largely been ignored. This market is a valuable resource that can no longer be overlooked.

Through spin solicitation, music distribution, poster and print material distribution and display, and creative marketing, Club Connection, a division of Marco Promotions, will penetrate the country dance club market. This promotion strategy provides artists the ability to establish a larger audience and create product awareness, as well as, applying added pressure on radio to play the artist’s music. This marketing venture will provide access to an expanded audience of core country listeners with expendable incomes.

Promotion and Marketing Packages

Our flexible Promotion and Marketing Packages include but are not limited to:

Our services include one-on-one communication with our participating clubs to ensure quality promotions and accurate feedback. Through questionnaires, email and phone solicitation, Sound Scan research, and chart research, Club Connection can provide detailed progress and tracking reports to keep our clients up-to-date on the events surrounding their projects.

With an ever growing database of over 200 venues and world renowned dance instructors nationwide, Club Connection has the ability to reach over 200,000 club patrons per weekend.  In our extensive 12 week marketing blitzes, we directly market music to over 2 million club goers.  With four levels of club promotion ranging from product distribution to full fledged marketing and promotion campaigns, Club Connection has the resources to meet your needs.

Club Connection - Track Record

Since it inception in January 2004, Club Connection has worked with an ever growing list of some of Nashville’s top artists including:

Gretchen Wilson
Chris Cagle
Emerson Drive
The Notorious Cherry Bombs
Dierks Bentley
Toby Keith
Blue County
Van Zant
Shania Twain
CMT
Joe Nichols
Bomshel
Steve Holy
Eric Church
Bellamy Brothers
Trent Willmon
Montgomery Gentry
Tracy Lawrence
Mark Chesnutt
Trace Adkins
Keith Urban
Hot Apple Pie
Jamie O'Neal
Cowboy Troy
Cowboy Crush
Kenny Rogers
Rhett Akins
Rodney Atkins
Aaron Tippin

Combine Club Connection, Marco Promotions, Aristomedia video promotion and Aristomedia publicity to create a full service, blanket marketing and promotion campaign.

Discounted multi-service packages are available.

Testimonials

What a wonderful service this is for DJ's, Dance Instructors, Media, Clubs, Dance Halls, concert venues, musicians, to name a few.  This is a fantastic way to learn about the newest songs and artists, plus the older ones also.  Just browsing the Club Connection web site is a complete update on all the latest news of your favorite country artists.  Everyday has different news articles.  If you aren't visiting this site often, then you are really missing out.   

The service and kindness of Club Connection goes way beyond the realm. They really know their way around the country music scene.   

Club Connection has really worked hard to get this service up and running and I'm pleased that I got in on the ground floor!!  Thank you, thank you!   

  -KC Douglas, California’s #1 dance instructor

We think what Club Connection is doing is greatly helping artists gain awareness of their upcoming projects and helping clubs run promotions with giveaways they wouldn't have access to. On our end, it adds excitement and something different to the club. It is something we are always looking for!!!! Patrons are always impressed and ask how we get the things we do. So thank you and keep up the good work!!!!!!

-Mike & Heidi Hanson, Midnight Rodeo, Morehead, NC

I think Club Connection’s services are great.  Very informative and entertaining.  Keep up the good work.
 
-Bev D’Angelo, TK’s Uptown Lounge, Philadelphia, PA

How exciting to have a Nashville based organization ask for opinions for upcoming music and new artists.  Country music had appeared to forget about the dance community.  Now, we have some place to go to see what is happening in the music industry, news that you don't hear on the radio or TV. 

In addition, the Club Connection web site allows independent directors to advertise upcoming events, a calendar of events, as well as links to the event!  Club Connection and Aristomedia is asking, "What do YOU want...what do you think? Thanks for asking!

-Jamie Marshal, 6-time UCWDC Champion

Those of us down here in Florida really look forward to the new CD's we receive and then the new line dances that follow. We feel fortunate to have someone like Jon staying in touch with us -making sure we get the latest and greatest and staying on topof us to respond with our opinions. Not an easy task since everyone is so busy. But I for one appreciate what he is doing for all of us and I make every effort to comply with his requests. I really enjoy the new music coming out!!! way to go! -

-Arline Winerman, Joyland, Bradenton, FL

Thank you so much for your work with the clubs and new music. The promotions have been great. Response to the dances that have been sent is very good. Our crowds have increased in this slow part of the year and everyone seems to be anxiously await what's next so thank you very much and keep up the good work.

-Jon Gravely Augusta GA. Coyotes nightclub

I would like to say a big thank you to Club Connection for all his help and support throughout this past year.  They make everything to do with promoting an artist and the music so easy, providing all of us with fun programs in which to make the listening audiences more aware of new releases before they hit the stores. All we have to do is open the envelope and everything is laid out for us-from trivia questions to fun games to win the cd’s.

Club Connection keeps us totally informed of everything happening in the country music industry, from daily updates through emails to personal phone calls to get our opinions on how everything is going.  I feel the program set up is working due to their hard work and diligence.  they are definitely on top of everything happening, and I for one truly appreciate everything they do to promote country music. They go above and beyond what would or could be expected.

-Karen Hedges, Whiskey Tango, Kansas City, MO